Could this role be an ideal match for you?

You might be our ideal candidate if you are a quick learner with an analytical mindset, able to adapt easily, and enthusiastic about learning the latest trends to meet the needs of our growth and rapidly evolving business environment. If numbers are your friends and you have a keen eye for details, we want to hear from you. We are looking for an open-minded and growth-oriented personality. You should want to make an impact and grow together with our organization.

What you will do

As a Lifecycle and Retention Marketing Specialist, you will be responsible for developing and executing world-class retention campaigns, reaching over 550,000 Mintos customers in more than 8 languages. Your focus will be on nurturing customer relationships throughout their entire lifecycle with Mintos—from activation to re-engagement.

You will:

• Design and implement strategies that guide customers through their lifecycle journey, optimizing customer lifetime value from activation through win-back across multiple channels.
• Develop detailed audience segments based on engagement and investment behavior to personalize campaigns and deliver relevant messages to each customer group.
• Track and analyze campaign performance using key metrics like engagement, retention, and churn, and optimize campaigns through A/B testing.
• Execute personalized, automated campaigns using marketing automation tools such as Braze, Iterable, or Customer.io.
• Collaborate closely with product, partnership, and customer service teams to align lifecycle marketing initiatives with broader company goals.

Your professional skills and background:

• Bachelor's degree in a relevant field.
• 1 to 3 years of experience in lifecycle or CRM marketing, with a proven record of executing successful campaigns.
• Strong expertise in customer segmentation, behaviour analysis, and personalization strategies.
• Proficient in using marketing automation platforms (e.g., customer.io, Braze, Iterable) and running multi-channel campaigns (email, push notifications, SMS).
• Skilled in analyzing customer data, conducting A/B tests, and optimizing campaign performance.
• Strong interest in financial products and the fintech industry.
• Detail-oriented with the ability to manage multiple projects, adapt to shifting priorities, and maintain a high standard of work.
• Advanced Excel skills, with an affinity for data-driven work; knowledge of HTML/CSS is a bonus.
• Excellent written and verbal communication skills in English; knowledge of additional European languages is advantageous.

What we offer:

🚀 Meaning. Ground-floor opportunity to change the world of investing as we know it.

❤️ Care and attention. You will get health insurance, but more importantly, you will get a team of genuinely great co-workers who will support you in your work and share some more or less funny jokes along the way. We want you to enjoy your job, not stress about it. Learn more about Mintos virtues here. 

💶 Stock options. In addition to a competitive salary, you’ll get a stake in Mintos. We believe in what we do, and we hire people who own the work they do. This lets you participate in the value you help to create at Mintos.
🏡 Hybrid work model. Work is a thing you do, not somewhere you go. We believe a combination of working in our office and working from home offers the best of both worlds. 

🌴 Workation. Once a year, we take the team on a workation for a refreshing change of scenery and team bonding. It’s the perfect way to combine productivity with adventure!

🧠 A personal learning budget. €1000 EUR each year for your professional development, including access to our book library. Choose how to use this yourself - take courses, visit conferences, etc. 

🏝 A flexible vacation policy. Do your best work, and take time off when you need it. At Mintos we don’t limit vacation time to the 4 weeks stipulated by law.

☕️ Snacks and drinks. Our kitchen is always packed with tasty snacks and drinks. If you got into the flow and stayed in the office longer than usual - the dinner is on us. And there is also a canteen downstairs in our building, providing healthy lunch options. 

😴 Naproom. On days when you came to the office but got sugar-crushed from too many Nutella coated snacks, take a power nap to get your energy back to optimal levels.

🚲 Shower. Cycling or running to work in the morning or going to the gym during lunch? We have showers. And we like sports.

Mintos is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need assistance with the interview due to a disability, please write to people@mintos.com.